Archives for posts with tag: companies

Today a very typical routine made me wonder a bit. I tried an app from the appstore on my iphone, a North american product that is sold in Brasil where i live. This app was lousy and i wrote an email to the appstore costumer service  saying i didn’t want it. A guy named Deepak wrote me back in less than forty minutes. I heard that most of the costumer service from apple is located in India and by our friend’s name i guess it was the case. So i was talking to a guy in India about a north american product sold in Brasil. If i told you that the app is japanese you can do the math. In two hours my problem was resolved in a very efficient and gentle way so i have to say i’m very happy with it. Three continents working for a U$ 4,99 sale involving personal assistance. That’s an amazing fact. Companies never before had to be so efficient in order to stay in business. That’s why companies the size of United with a very highly trained staff are exposed to the public’s criticism as hard as the music composed by Dave Carroll “United breaks Guitars” with almost ten million viewers in youtube. That’s also why i’m able to bother you guys anywhere in the world as long as you speak english or use page translators. It’s a magical time for every artist where one is able to cut the middle man and talk straight to the public. To every company that develops products which can be interesting to people all over. Of course there are a lot of down sides for this phenomena. The job that belongs today to Deepak was once done by a person from North America where apple is based. My iphone was build mostly in China again a different country. Less jobs to the country where apple is based. The app was japanese but my friend from india took care of that. So in a way it’s interesting to keep eyes open on the protection policies of our countries to see if our jobs are being sold for cheep to foreign countries. But even so we gotta remember that my iphone would not be possible if there was no China. They would be too expensive to build in the U. S. and less people would buy it so less apps would exist and no guy from India would assist me here in Brasil. Upsides and downsides that’s the reality we live in today and it seams there’s nothing we can do about it. So it’s important to pay close attention to the big companies for they are getting bigger than the countries. Let’s be like Dave Carroll and work as good inspectors for this new “governs”.

I was born in 1969 and historians call people my age “the lost generation”. I even attended a lecture in cannes festival adressed to huge companies talking about this so called “lost generation” and it’s consuming habits. It was fun to learn that my generation is often mentioned as “against fashion and consumption ” or “a generation that doesn’t believe in brands and capitalism” . They said that after the easygoing hippies our generation was one full of super protective parents that sometimes are even competitive about this matter.. That unlike babyboomers we value lifestyle over money and quality of life over success. What i really liked the most tought was the opening of this lecture where they used a speech played by Brad Pitt in the Fight Club. The name of his character on the movie is Tyler Durden and the speech is the best definition of my generation i ever heard so i would like to share with you guys. Many of you know it by heart i guess but it’s always good to listen to these words:

” I see all this potential, and I see it squandered. Goddammit, an entire generation pumping gas, waiting tables, slaves with white collars. Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don’t need. We’re the middle children of history, man; no purpose or place. We have no Great War, no Great Depression. Our Great War is a spiritual war. Our Great Depression is our lives. We’ve all been raised by television to believe that one day we’d all be millionaires and movie gods and rock stars. But we won’t; and we’re slowly learning that fact. And we’re very, very pissed off.”

I’m not worried about this generation of mine because the truth freed us a while ago. As a matter of fact the guys in that lecture made a big research to find out that between the babyboomers and the generation x (today’s young adults) my generation seams to be the more happy and positive about life. Congratulations lost fellas!!!