Archives for posts with tag: commercial

This week the world was in shock and full of sadness for someone that is remarkable. Steve Jobs is dead. I know there are many more important people in the world but he is someone that really contributed more than the regular guy for sure. And because of his exposure to the media he was really well known and adored. After hearing many conspiracy theories about the fact that important people don’t just die i think his desease and really quiet and noble twilight proves this is all bullshit. If there is a guy in the world today that could have total access to doctors and new technologies to help fighting for survival this guy was Steve Jobs. Yet he died and he was buried in a small ceremony as a normal person with a family would. No cryogenic conservation of his body or any weird thing expected by some. Just a regular guy. This fact alone means a lot. It means he was only a person like everybody else and it means we have in ourselves the tools to be as amazing as he was. It means that during his short lifetime he made so much he will be remembered for some time. And ultimately it means that with the right opportunity and the will to do something a person can go as far as he did without being a superman or someone from out of this world. I think this is a great legacy. The proof that anyone can be someone really special. This commercial from the 90’s showed a lot of hes vision about this matter. I knew it well but never before i heard it in the voice of Jobs himself. I just learned he recorded an option with his own voice. It’s amazing…

Just a quick stop before bed. I’m really tired after many days of nonstop work. I’ll just leave with you a photo that defined my sunday. A day of work full of fun. I shot a commercial with the Blue Man Group and they are really amazing artists. They are also great guys with a huge sense of humor. It was a blast. Good night to you my friends.

When I was a kid I didn’t have a clue about what I wanted with my life. I was very lazy and I just wanted to hang and eat and sleep. That was heaven to me. My father almost lost his interest on preaching to me the importance of responsibilities. Then I think I kind of heard too much of this story and I decided to be someone but still I was not sure what. I was almost 18 and I didn’t have a clue so I accepted the task my father imposed to me to study something related to economics and things like that. I did 3 years of economy in the university and I didn’t finish. I hated it and I learned something I really didn’t want to do. I always worked and some of my ideas worked out well. By that time I wanted to be rich and respected. I guess that was because of my father’s obsession over this subject.I was about 24. Then I discovered the film industry. It was a time where I also learned that other thing I didn’t want to do was what my father did. When I started working with films and by films I mean commercials I learned money was not that important. I just wanted to do that thing and be respected by the people that worked on my field. After many years of hard work I gained the respect of many. Not of all. But I’m really satisfied with my life in commercials and content to TV. I still want to do fiction features. I only did documentaries but that will come with time. Four years ago I learned I had testicular cancer. I fought it and at that time all I wanted to be was alive. Now it seams that cancer will not show up again anytime soon and all I want is to be healthy and be able to be a positive influence of the lives of the people near me. I’m 41 now and I think this “what do I want to do with my life” thing will change again. Still it’s interesting to think about it and learn how truthful is the saying that “people do change”.