Archives for posts with tag: apple

This week the world was in shock and full of sadness for someone that is remarkable. Steve Jobs is dead. I know there are many more important people in the world but he is someone that really contributed more than the regular guy for sure. And because of his exposure to the media he was really well known and adored. After hearing many conspiracy theories about the fact that important people don’t just die i think his desease and really quiet and noble twilight proves this is all bullshit. If there is a guy in the world today that could have total access to doctors and new technologies to help fighting for survival this guy was Steve Jobs. Yet he died and he was buried in a small ceremony as a normal person with a family would. No cryogenic conservation of his body or any weird thing expected by some. Just a regular guy. This fact alone means a lot. It means he was only a person like everybody else and it means we have in ourselves the tools to be as amazing as he was. It means that during his short lifetime he made so much he will be remembered for some time. And ultimately it means that with the right opportunity and the will to do something a person can go as far as he did without being a superman or someone from out of this world. I think this is a great legacy. The proof that anyone can be someone really special. This commercial from the 90’s showed a lot of hes vision about this matter. I knew it well but never before i heard it in the voice of Jobs himself. I just learned he recorded an option with his own voice. It’s amazing…

Today a very typical routine made me wonder a bit. I tried an app from the appstore on my iphone, a North american product that is sold in Brasil where i live. This app was lousy and i wrote an email to the appstore costumer service  saying i didn’t want it. A guy named Deepak wrote me back in less than forty minutes. I heard that most of the costumer service from apple is located in India and by our friend’s name i guess it was the case. So i was talking to a guy in India about a north american product sold in Brasil. If i told you that the app is japanese you can do the math. In two hours my problem was resolved in a very efficient and gentle way so i have to say i’m very happy with it. Three continents working for a U$ 4,99 sale involving personal assistance. That’s an amazing fact. Companies never before had to be so efficient in order to stay in business. That’s why companies the size of United with a very highly trained staff are exposed to the public’s criticism as hard as the music composed by Dave Carroll “United breaks Guitars” with almost ten million viewers in youtube. That’s also why i’m able to bother you guys anywhere in the world as long as you speak english or use page translators. It’s a magical time for every artist where one is able to cut the middle man and talk straight to the public. To every company that develops products which can be interesting to people all over. Of course there are a lot of down sides for this phenomena. The job that belongs today to Deepak was once done by a person from North America where apple is based. My iphone was build mostly in China again a different country. Less jobs to the country where apple is based. The app was japanese but my friend from india took care of that. So in a way it’s interesting to keep eyes open on the protection policies of our countries to see if our jobs are being sold for cheep to foreign countries. But even so we gotta remember that my iphone would not be possible if there was no China. They would be too expensive to build in the U. S. and less people would buy it so less apps would exist and no guy from India would assist me here in Brasil. Upsides and downsides that’s the reality we live in today and it seams there’s nothing we can do about it. So it’s important to pay close attention to the big companies for they are getting bigger than the countries. Let’s be like Dave Carroll and work as good inspectors for this new “governs”.